xiaomi

Even though Xiaomi is a big smartphone manufacturer, it has managed to pull off unethical ways to cut costs for its promotional material.

Don’t believe me?

Take a look at it then…

peter tarka

If you look at the image above, carefully, you will notice that the lower half of it (which is Xiaomi’s promotional banner for its Spanish website) uses the 3D artwork from the upper half (which is Peter Tarka’s artwork).

peter tarka

Peter Tarka has them listed on Behance as well:

behance

While looking at the original 3D artwork, it is obvious that Xiaomi simply re-touched a few elements and used it without any explicit permission. Some of these artworks belong to a project that the artist did for LG.

While this is embarrassing for Xiaomi – not addressing the story makes them look even worse.

Or, they just don’t care?

What do you think about it? Let me know your thoughts in the comments section below.

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