Axel Springer SE, the leading digital publisher in Europe and Samsung Electronics Co. Ltd., today announced a new strategic partnership focused on the development of new digital media services for European consumers. An agreement was signed by JK Shin, CEO & Head of Samsung’s IT & Mobile Business and Mathias Döpfner, CEO of Axel Springer SE.
Samsung is working on its own news app to give their users the best quality content through their news app and of course it includes monetization opportunities for media organizations.
Can you think of a possible reason for this step? I would directly link this decision with the Apple news app. Samsung’s is in a mood to compete with the Apple news app!
The news app is named as ‘UPDAY’. Axelspringer’s blog explained the objective of UPDAY –
UPDAY will offer Samsung customers access to a range of news content that combines ‘Need to Know’ information selected by a local market editorial team and ‘Want to Know’ information, an algorithm-based service tailored to customers’ individual interests.
The beta version will be rolled out to the Play Store (limited to Samsung devices) restricted to countries- Germany and Poland (for now, may be available across Europe in the later week). The early beta version will be also available through Samsung Galaxy apps. It would turn fully functional in early 2016.