According to a research report by Counterpoint , the Indian-Budget phone manufacturer has topped Samsung in it’s overall market share in the mobile phone category .
However , Samsung still owns the major share in Smartphone market but Micromax smartly took major market share in all types of mobile phone  share.

To look at the figure in a report Samsung has 13.3 percent market share whereas Micromax has 16.6 percent of market share , which is indeed a good job as an Indian phone manufacturer.

The stratergy which helped Micromax from getting big from Samsung in India  was to target not just the well-off people in India , but it mainly targeted the budget concerned people in India.

Micromax here has an important role in Indian Smartphone sales because it had the second rank in only Smartphone sales .
We definitely look forward to Micromax to keep growing in this developing world .

What do you all think about Micromax ?? Do you support it ? ?
Do tell us in the comments section below .

3 COMMENTS

  1. Indeed.. Micromax worked hard and their effort paid.. I have used MicroMax android and have seen their level of commitment in after sells support.. I am quite happy about that..

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