According to a research report by Counterpoint , the Indian-Budget phone manufacturer has topped Samsung in it’s overall market share in the mobile phone category .
However , Samsung still owns the major share in Smartphone market but Micromax smartly took major market share in all types of mobile phone share.
To look at the figure in a report Samsung has 13.3 percent market share whereas Micromax has 16.6 percent of market share , which is indeed a good job as an Indian phone manufacturer.
The stratergy which helped Micromax from getting big from Samsung in India was to target not just the well-off people in India , but it mainly targeted the budget concerned people in India.
Micromax here has an important role in Indian Smartphone sales because it had the second rank in only Smartphone sales .
We definitely look forward to Micromax to keep growing in this developing world .
What do you all think about Micromax ?? Do you support it ? ?
Do tell us in the comments section below .